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Brand & Press Kit

Resources for sharing ClearPlan.

Everything you need to reference ClearPlan accurately - logos, colors, and type. Free to use for press, partners, and anyone explaining what we do. Vector files are self-contained, so they render perfectly anywhere.

Logos

Use the full lockup wherever space allows. Use the mark alone for avatars, favicons, and tight spaces. Use white versions on dark or green backgrounds. Maintain clear space around the logo equal to the height of the mark’s corner radius.

ClearPlan logo lockup
Primary lockup
Mark + wordmark. The default logo.
ClearPlan logo lockup, white
Primary lockup - reversed
For dark and green backgrounds.
SVG
ClearPlan mark
Mark
Icon only. Avatars, favicons, app tiles.
ClearPlan mark, square corners
Mark, square
Same mark, sharp corners. For tools that round the corners themselves.
ClearPlan wordmark
Wordmark
Text only, traced to vector paths.

Colors

Pine green leads. Brass gold is the savings accent - used sparingly. Ink and cream carry text and surfaces.

Pine Green
#235440
Primary brand
Brass Gold
#DFC084
Savings accent (sparing)
Deep Pine
#0E231C
Dark surfaces
Ink
#131C17
Primary text
Cream
#FBFAF7
Page background

Typography

Newsreader
Display - headlines
Google Fonts · weight 400-500
Public Sans
Sans - body & wordmark
Google Fonts · weight 300-800
Spline Sans Mono
Mono - figures & labels
Google Fonts · weight 400-600

About ClearPlan

Boilerplate copy - free to quote.

Short: ClearPlan is a New Jersey group health benefits consultancy for employers with 25-250 employees. We reveal the claims data behind your renewal, model smarter funding, and manage benefits costs down year over year.

One line: “We don’t compete on quotes. We compete on savings, transparency, and service.”